Apple announced new products at its “Spring Loaded” event on April 20. As always, it made a lot of noise, customers expected a lot and the investors' eyes were on it once again.

The tech giant presented plenty of good news. New iPad and iMac were introduced as well as the new purple iPhone, AirTag and TV4K. This was, by any standards, a pretty good event with whole new products and with a few disappointments.

The success of Apple's new products was supposed to help decide whether this tech company will meet, exceed or fail Wall Street expectations. Although the event was rated as good, something went wrong.

Investors Response to Apple’s Event

It seems that the media and customers have created much greater hype and enthusiasm when it comes to new products and the Apple event, while investors have remained immune to it.

As a direct consequence, the Apple stock fell 1.28% during the trading day, and it continued to fall in after-market deals.
AAPL at the beginning of the event day was worth $133.40 and closed the day on $133.11 per share.

This didn’t happen only to Apple shares, the whole Nasdaq index lost 0.92%. But, strangely, it wasn’t reversed in after-market trading as a response to an encouraging series of announcements.

On the last day of August 2020, Apple did a 4:1 stock split, for the fifth time in its company’s history. For $125 only you could buy one Apple stock compared to $500, which was the price before the splitting happened.

However this time, the event didn’t prevent the company from a downtrend, although at the time of writing this text the price of Apple shares got back to its previous level, as you can see on our infographic.